This promotional email attracts new subscribers with original films created by Academy Award-winning visual effects supervisor, make-up artist and director, Stan Winston. The lure of a trip to the Winston studio in LA and a discount subscription seals the deal. Effectively timed, the campaign coincided with Halloween season.

email concept 1

The designs above and below show two different visual concepts for the email and the corresponding landing page. The design on top was ultimately selected by the client.

email concept 2
email Lana vcard