kpe

Magazine print ads

Stationary

Full spread print ad. kpe was a digital entertainment and design company. The ad evokes the fun of childhood wonder and play through the use of Litebright pegs forming the company's trademark. Litebright was a popular children's product in the 1970's where plastic pegs in different colors are inserted into a peg board and then light from behind to reveal a glowing design.

This full page ad came out during the Winter season. Each snowflake is made up of tiny blue heads, the company's trademark. Each one is accompanied by the name of a project the company was promoting.